The Basket Room

SEO | PPC | Conversion Optimisation

The Basket Room is an ethical lifestyle brand selling hand woven products made in Africa. Selling online worldwide they provide an opportunity for African weavers to support their communities through Fairtrade. Holly Dutton and Camilla Sutton, founders of the business have crafted an innovative ethical business. They have created a successful Shopify site and it’s their own work. They are talented and passionate about the business. We are supporting them to develop the digital side of the business as they continue to grow across the UK and worldwide.

Key Features

Ecommerce reporting - In depth ecommerce reporting to understand more about the website performance and the users journey throughout the website. We used this data to improve ecommerce conversion rates, ATV (Average Transaction Value) and IPT (Item Per Transaction) which in turn increases ecommerce revenue.

SEM Management - Using SEO and PPC search to bring more targeted traffic to the website. We have identified the search terms most likely to result in a purchase and have used SEO techniques to ranking highly for these terms.

The baskets are fantastic! See for yourself! Shop African Baskets.

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If you would like to find out more about our work or how we can help your business with our digital marketing services, please get in touch.

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